Services

I take a listening-first approach and work collaboratively with organisations of all sizes to deliver positive social impact and financial outcomes. My diverse human-centred design toolkit means I don’t take a one-size-fits-all approach. I know from experience that sustainable, positive change – whether it’s revenue, growth, or social impact, begins with a conversation.

Not sure what you need? Watch my talk for Start-Up Victoria: Great Design to Grow Your Startup. Whilst it was designed for startups, it's useful for anyone trying to understand the language of design and when and where it can be used in any organisation size of maturity.

Why I do this work

Typical ways I help

With over 20 years experience, I come with a deep and broad human-centred design toolkit that can solve many problems. The ones I'm particularly experienced in are helping:

  • Founders who need to minimise waste and grow with end-to-end product and service design & leadership
  • Academics who want to commercialise their research and expand their reach
  • Large organisations who need to innovate
  • Socially-aware scaling companies who need to grow faster while building world-class design teams

See some examples

Over 20 years of design experience

Skills and experience

The language of design is always evolving. Here's a non-exhaustive list of the skills and services I have successfully delivered over the years. Lots of people call design artefact and processes different names so if you have more questions, get in touch to discuss whether I can help.

Hands-on product design & service design

  • User research
  • Customer journey mapping
  • Ecosytem mapping
  • Product strategy
  • UX/UI design
  • Design operations

Research

  • Strategic research: Understanding complex ecosystems and relationships between systems to make change with precision
  • Market research: Finding, understanding, and categorising demographics
  • Product & design research: Testing existing and future product concepts to reduce risk and help prioritise what to focus on next and when

Strategic Design

  • Organisation strategy: Purpose, Vision and Mission definition
  • Product and service definition
  • Employee experience
  • Customer experience
  • Implementation strategies for genuinely living company values

Leadership, Coaching and Training

  • Evaluation and maturity mapping
  • Human-centered design capability building
  • Design resources, toolkits, libraries
  • Design career mentoring
  • Lean advisory design support for founders and early-stage startup
I preference sketching and lightweight iteration for design ideas.