Quite simply, I use over 20 years of design, technology and product experience to enable socially aware early-stage startups and fast-growing scale-ups to minimise waste, grow, and make a positive difference.
I’ve worked at all levels of the private and public sector and help the businesses I believe in use digital technology to improve the way we live and the impact on our planet – right now, this means focussing on Health, Climate Adaptation, Human Rights, and Education. I’m an advocate for lean design, hypothesis-led product development, evidence-based decision making and enabling founders and businesses to do it themselves.
Alongside my extensive and deep digital experience, I’m also a professional storyteller and run a successful and growing social enterprise in children’s publishing. For this work, I’m a two-time recipient of the May Gibbs’ Children’s Literature Trust Fellowship and currently an Australian Literacy and Numeracy Foundation Ambassador.
I love meeting new people so if you’d like a coffee or just a chat, feel free to contact me. I may not respond immediately (like, within less than 24 hours), but I will respond.
Why I do what I do
To be honest, I’m privileged. It began with luck, and I added some hard work, but right from the start, I was ahead. I wrote some in-depth thoughts on this a little while ago so I won’t go into it again. But if you’re after something shorter, read on.
I feel obliged to use the privilege I have to even out the score – to help those who drew the short straw to get another one. In 2016, I did an exercise to write my own obituary in as few characters as I could (morbid, yes, but useful). I landed at, “By the end, he gave more than he took.” With this as my north star, I’m out to have a net-positive effect on the systems I interact with.
I believe in equality, justice, and sustainability. Not just for humans (which human-centred design is so good at doing), but for all living things. I value honesty, generosity, compassion, vulnerability, and the wisdom of others. I use those values on a day-to-day basis to interact with others and make decisions I can be proud of.
I like to work with nice* people who are out to make a positive change in the world. I use to think I could do this on my own but it turns out that the positive change is amplified when a group of humans from different backgrounds are working together.
If you’re a nice person, let’s have a virtual chat, whether you’ve got a problem to solve or not.
*people with similar but not necessarily the same values as me.
The views expressed on this website and linked social media profiles are my personal ones and do not represent the views of the clients I work with.
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