Cue, Saturation, Blindess The components of a culture of consumption

I deal with the Hue, Saturation and Brightness (HSB) colour system on a daily basis as a creative professional, forever trying to achieve the perfect balance of these elements in order to tell a story and communicate a message. I was quite surprised when I discovered then that humanity seems driven by a similar but much more powerful set of component parts – Cue, Saturation and Blindness. These three elements work together and bring about emotion and change as well as a lasting impact upon how we live our lives.


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